Seventh x BEAMS T | The IKKYU Collection
Starting the year as we mean to go on, we introduce our second collaborative capsule with Beams T, launching on 30.01.25. Designed between London & Tokyo, we bring to you a 7-piece capsule, recontextualising our legacy V2 ensemble as well as a fresh take on our newer favourites in the Orb Jacket, Sagyo Pants & Cruise Tote.
Beams x Seventh, launching 30.01.
Beams x Seventh, launching 30.01.
From where Seventh started, we’ve always been obsessed with referencing the past as we try to unlock our futures, particularly within the culture and silhouettes found in the 90s - from baggy pants, to oversized jackets, and in fabrics like denim, jersey and leather; all of this fuelled our design, fabrication and colour approach with the BEAMS team.
Our goal within this project was to balance the robustness of workwear with the softness found in longtime wear. It’s a softness that communicates a product that has been relied on and kept close. We reinforced this feeling by playing with key Seventh facets of design: whether it be slouched proportions, draping and subtle details in subtle places.
Our goal within this project was to balance the robustness of workwear with the softness found in longtime wear. It’s a softness that communicates a product that has been relied on and kept close. We reinforced this feeling by playing with key Seventh facets of design: whether it be slouched proportions, draping and subtle details in subtle places.
Visually, it wouldn’t be a Seventh product without a distinct yet familiar colour palette. To compliment the history and legacy found within the silhouettes, we established colours that could work season after season. Rooted in washed neutrals and heritage utility tones, our colours fit the backdrop of the bustling cityscapes of London & Tokyo - meeting the demands of comfort, reliability and style.
These pieces were designed to be timeless, we know you’ll hold on to them forever - don’t miss out.
