Denim 101

Welcome to our Denim guide

Our 101 on our denim pieces is covered here: get to know the dynamics of our denim styles so you can select the right piece for you.

440 Denim

Raw denim is denim in its purest form untreated and unwashed- allowing it to develop a completely personal fade over time. 440 indicates the weight of our denim which is equivalent to a heavy denim. The denim is designed to evolve uniquely with every wear. The fabric is stiff when new and later softens over time with each wear. Expect natural fading over time. The pleating is well thought out to create a flattering drape. In the 440 weight the pleating of the denim is very distinct, holding its structure.

410 Denim

Our 410 denim refers to our washed denim pieces, designed for immediate comfort and a vintage look. Washed denim has been pre-treated to soften the fabric. 410 indicates the weight of our denim which is equivalent to a mid-weight denim. 410 denim has defined pleating, with a soft drape whilst still maintaining a strong silhouette throughout the leg.

Care info

See below more info regarding each denim style and how to care for them:

440

Cold hand wash separately, and wash inside out. Colour may transfer when new. We recommend air drying or hang dry to prevent shrinkage and preserve the shape. Iron on low heat or steam post wash. Use a soft detergent, avoid frequent washing to extend the lifespan of your denim piece. Spot clean where needed. The fabric is stiff when new and later softens over time with each wear. Expect natural fading over time.

410

Hand wash cold and wash inside out. We recommend air drying or hang dry to prevent shrinkage and preserve the shape. Iron on low heat or steam post wash. Use a soft detergent, avoid frequent washing to extend the lifespan of your denim piece. Spot clean where needed.