Introducing: The Selfridges SS26 Capsule

As we embark on our journey within the landmark which is Selfridges. We introduce a focussed selection of pieces built on the pillars of what we do best. The capsule features the V2 Zip Hoodie in Powder Blue, a all new Bermuda Denim in Stone Wash, Duck Canvas Shorts in Sage and our classic Football Polo in Thyme. Fresh essentials for the season with a twist. The capsule is available exclusively at Selfridges London, Birmingham and Online.

A landmark moment deserves a definitive collection. This capsule delivers elevated seasonal essentials with a twist.

From years of hustle in Camden Market to now debuting in Selfridges. Our founder, Bukki Ojo has been on a journey that beautifully encapsulates the theme of Perseverance.

To accompany this capsule, Seventh will have a Pop-up Installation within Selfridges from the 25th of April - 30th of May 2026. Seventh will still be available within the iconic store going forward. This limited edition capsule features all new colour ways applied to signature Seventh silhouettes.