Introducing: The Selfridges SS26 Capsule

As we embark on our journey within the landmark which is Selfridges. We introduce a focussed selection of pieces built on the pillars of what we do best. The capsule features the V2 Zip Hoodie in Powder Blue, a all new Bermuda Denim in Stone Wash, Duck Canvas Shorts in Sage and our classic Football Polo in Thyme. Fresh essentials for the season with a twist. The capsule is available exclusively at Selfridges London, Birmingham and Online.

A landmark moment deserves a definitive collection. This capsule delivers elevated seasonal essentials with a twist.

From years of hustle in Camden Market to now debuting in Selfridges. Our founder, Bukki Ojo has been on a journey that beautifully encapsulates the theme of Perseverance.

To accompany this capsule, Seventh will have a Pop-up Installation within Selfridges from the 25th of April - 30th of May 2026. Seventh will still be available within the iconic store going forward. This limited edition capsule features all new colour ways applied to signature Seventh silhouettes.

It felt right to enter with a capsule built from the pieces that put us on the map, the silhouettes London responded to when we first launched five years ago. Reworked through exclusive colourways and elevated finishes.